Final+Evaluation


 * Strengths**: The ad is quite effective, first of all because Obama is an effective speaker with a confident manner. It touches a nerve with almost everyone, because the troubled economy is pretty much at the top of everyone’s mind. Everyone would like to believe one person could bring about the solutions to our biggest concerns, and Obama makes you believe he’s that person.


 * Weaknesses**: But if you do your homework, you find that many of the proposed solutions are really not that new: higher taxes, more regulation, and just changing horses have been proposed before with mixed results at best. Plus, you can never really get beyond partisanship, because people can’t ever seem to agree on much. Business owners and homeowners have different interests from employees and renters. Religious people see the world differently from non-religious.